From Port to Productivity: The Human Side of the Shipping Industry in the Philippines
12 November 2025
The first thing that comes to mind when one hears of the “shipping industry” are 3 things: logistics, ports, and ships. Yet beyond these lies a complex ecosystem powered by people such as dockworkers, seafarers, logistics coordinators, and engineers—a rich industry that is shaped by the synergy of skilled workers and constant technological advancements.
As global trade, e-commerce, and global connectivity continue to expand, the challenge is no longer just about operational efficiency, it’s also about empowering employees by giving them the right motivation, support and recognition to sustain productivity and make the most out of every investment.
The International Labour Organization dubbed the Philippines as the world’s largest supplier of seafarers amounting to 25% of the total global seafaring workforce. In fact, recent data has shown that ocean-based industries in the Philippines employed about 2.39 million Filipinos in 2024 or about 4.9% of the country’s total workforce.
With these numbers, how does the Philippines remain to stay on top of the seafaring industry?
For one, the Philippine workforce continues to stand out in Southeast Asia ranking highest in employee engagement with a 38% engagement rate, according to a 2025 Gallup survey. Beyond the numbers, one of our clients has seen the impact firsthand experiencing a 467% increase in employee retention after implementing a year-round engagement and rewards program. This underscores the significant impact that recognition and appreciation have on the motivation of Filipino workers.
In sectors like the shipping industry, where employees face long hours, physically demanding tasks, and high stress, simple but well-defined employee engagement programs can make all the difference. This extends beyond just boosting employee morale, but also operational efficiency and overall business performance.
If you’re looking to create a culture where employees thrive, it’s time to explore tailored engagement and rewards programs.
Let us help you turn recognition into measurable results, ensuring your teams are motivated, loyal, and ready to drive your business forward. Book a free consultation today.
This blog was written by Kaycee Gulmatico, Territory Sales Manager, South Luzon. Connect with Kaycee on LinkedIn to learn how you can create engagement programs that drive productivity and loyalty in your workforce.
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