Case study: How a successful holiday gifting program looks like

A Paskong Pinoy is unlike any other in the world. For one, we’re the only country to celebrate the festive season 4-month long, steeped in reverent tradition, but also welcome to modern sensibilities. That being said, a well-thought-out holiday gifting program for your people is a must to continue boosting morale, foster positive company culture, and enhance employee satisfaction.  

In fact, research has shown that around 60% of employees who receive a meaningful holiday gift from their employer would most likely improve their loyalty to the organization.  

Components of a successful holiday gifting program 

Adheres to company policies

This is one component that must not be overlooked even when thinking of improved strategies for employee holiday gifting. Let organizational policies and procedures be your guiding light. This could include matters like tax implications, appropriateness of gifts to be given, and budget allocations, among others. 

Preparation must not bog down business-as-usual (BAU) activities

A successful holiday gifting program has a seamless implementation. For one, it must cut down logistical woes on distribution that when left to fester, can hamper more pressing matters in your organization during this busy season. The more automated the distribution process, the better.

Considers sustainability

Is your company committed to net zero goals and initiatives? If so, your holiday gifting program must take this into account too for the bigger picture. Here are some questions that can help with the decision-making process:

• How much carbon emissions will holiday gifting logistics (i.e. distribution) take up?
• How can my organization manage and reduce waste this yuletide season?
• Does my partner vendor in employee gifting have sustainability initiatives in place? 

Relevant and timely for employees

Meaningful holiday gifts are those that enable joyful moments. Select gifts that align with your company culture and can be enjoyed by both your employees and their families. Holiday gifts that can be shared or experienced together are your best bet.  

How Pluxee brought a successful holiday gifting program to life

Last year, we helped a BPO company with 11 major sites in 20 cities nationwide tick off all the boxes for a successful and stress-fee holiday gifting program—one that adhered to their organizational policies, considered sustainability through digital gifts, and is relevant and timely for employees while not hampering BAU activities. 

The BPO company’s gifts to employees were Pluxee Gift codes, which are digital vouchers received through email or SMS. Employees were given the choice to select the voucher of their choice:

• 44% chose universal Pluxee Gift codes
• 40% chose a customized Pluxee Gift code combo of Purefoods Fiesta Ham and Magnolia Queso De Bola  
• 16% chose Robinsons Christmas baskets via Pluxee Gift codes 

These digital gifts enabled joyful moments for 122,000 satisfied employees and had a 100% successful redemption rate across all 29 Robinsons Supermarket branches nationwide.  

Want to replicate the same success with your employee holiday gifting campaign? We at Pluxee are happy to help! Book a free consultation with your Pluxee Account Manager today or sign up here.